Walmart Marketplace Fee Calculator β Referral Fees by Category (2025)
Walmart Marketplace has no monthly subscription and no per-item fee β just a category referral fee on the total sale. Pick your category and price to see what Walmart takes and what you net.
Sale details
Walmart charges only a category referral fee on item price plus shipping β no monthly or per-item fee.
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Fee breakdown
What the marketplace takes and what you keep.
Enter an item price to calculate Walmart fees.
How it's calculated
- The referral fee is charged on the total sales price: item price plus any shipping you charge the buyer.
- Most categories are 15%. Electronics, cameras and cell phones are 8%; personal computers are 6%; automotive is 12%; tires are 10%.
- Some categories switch rate at a price threshold on the whole price: Baby, Beauty, Grocery and Health are 8% at or under $10 and 15% above.
- Others are tiered on each portion: Electronics accessories 15% up to $100 then 8%; Furniture 15% up to $200 then 10%; Watches 15% up to $1,500 then 3%.
- Net profit = total sale β referral fee β cost of goods β your shipping cost.
Frequently asked questions
Does Walmart charge a monthly fee?+
No. Unlike Amazon's $39.99 Professional plan, Walmart Marketplace has no subscription and no listing fee β you pay only when you sell. That makes it attractive for low-volume catalogues.
Is the fee charged on shipping?+
Yes. The referral fee applies to the total amount the customer pays, including shipping. Offering 'free shipping' baked into a higher price and charging shipping separately cost you the same in fees.
Are these the exact rates for my category?+
They match Walmart's published schedule as of early 2025, but Walmart updates it periodically and some sub-categories differ. Confirm your specific category in Seller Center before pricing on thin margins.
What about Walmart Fulfillment Services (WFS)?+
WFS storage and fulfillment fees are separate from the referral fee and depend on size and weight, similar to FBA. They are not included in this calculator.